Become an Affiliate

We invite publishers, streamers, affiliates and marketing partners across Canada to join Virtual City as a long-term partnership. We work with content creators and performance partners to drive high-quality player traffic, build sustainable revenue streams and develop promotional plans that suit each partner’s channel and audience.

What the programme is for

Our affiliate programme is designed to turn traffic and audience engagement into measurable commercial results. We welcome partners who can deliver responsible, compliant player acquisition and who want a straightforward, collaborative relationship with an established online casino brand serving Canadian players.

Partnership benefits

Partners receive practical support for campaign setup and optimisation. That includes ready-to-use creative assets, access to mobile-friendly link formats and standard tracking links, plus reporting to help evaluate conversions and lifetime value. We aim to make onboarding simple so partners can focus on content and traffic generation rather than technical overhead.

Commission structure

We offer flexible commission plans that can be tailored to performance and partner needs. Exact terms and the most suitable plan will be discussed during onboarding and are agreed individually. All commission calculations and eligibility rules are transparent and documented in the affiliate agreement provided at sign-up.

Tracking and reporting

Accurate tracking and clear reporting are core to the programme. Partners get access to campaign metrics that show clicks, sign-ups and other key performance indicators so results can be reviewed and optimised. We provide regular statements and are open to scheduled reviews to discuss traffic quality and conversion trends.

Marketing tools and partner support

Our resources cover a range of creative formats and sizes for desktop and mobile, plus suggested landing approaches that respect local compliance. We support A/B testing of creatives and can provide co-branded materials on request. Guidance on responsible marketing practices and compliant messaging is available to help protect both player experience and partner campaigns.

Compliance and best practice

We prioritise compliant traffic and transparent reporting. Partners are expected to follow promotional rules and local marketing standards. We’ll work with you to clarify acceptable channels and to resolve any campaign questions quickly.

Long-term cooperation

We value steady relationships with partners who focus on retention and quality over one-off volume. Long-term cooperation includes periodic performance reviews, opportunities for customised arrangements and ongoing creative refreshes to keep campaigns performing. Our approach is collaborative and centred on sustainable growth for both parties.

To discuss partnership options, please reach out to [email protected] and we’ll follow up with details on next steps and the application process.